Any activity. Everyone counts.
(absolute beginner to elite athlete, everyone has a place.)NestEgg turns the exercise people already do into a social team sport that everyone can play. If you are not exercising, you get pulled into the Flock. Here's how NestEgg runs, and what sits under the hood.
People move for people.
(more than they ever do for themselves.)Pull, not push. NestEgg doesn't nag. It creates social settings that naturally pull people into movement.
Eggs join small teams of five called Nests. Nests become accountability groups, support systems and little communities. A little competition creates momentum, and less active people stay in because they don't want to let their Nest down.
(community first. competition second.)
Every Egg has their own 100%.
(the NestEgg levelling system.)Challenges only work if they feel fair. A trained athlete and someone just getting started contribute equally to their Nest. Beginners feel safe taking part, and active people stay engaged.
The four week Challenge.
(six steps. no spreadsheets. patent pending.)Eggs start or join a small team. A mix of fitness levels works best. One Egg, the Nest Leader, gets it going and keeps an eye out for anyone who needs a nudge.
Walk, run, lift, cycle, swim, dance, play padel. If it raises your heart rate, it counts.
Workouts sync from Apple Health, Google Health Connect, Fitbit or Samsung Health. No sync? Upload a screenshot from any heart rate wearable instead.
Every workout earns Exercise Points. Your weekly points are measured against your own Level target, so effort counts more than fitness.
Your Nest Score is the average of everyone's weekly score. The Nest with the highest total after four weeks wins.
Post a ProofShot of your workout and the feed does the rest: banter, encouragement and the odd bit of rivalry.
Want every detail? It's all in The Hatch, our help center
See how the NestEgg Challenge works.
We run the whole thing.
(so it never lands on HR's desk.)The launch
- Invite copy and launch comms, written for you
- Sign-up and building the Nests
- Welcome film, wearable set-up and how-to videos
The four weeks
- Weekly Wrap videos
- NestEgg LIVE: the leaderboard on the office TV
- The Flock News Feed
- Support in the app, by DM and from Gregg, our AI assistant
The final
- The Final Wrap film, made from your Eggs' ProofShots
- The Flock Feed Scrapbook
- The NestEgg report: the numbers
- Awards and recognition (optional extra)
Life happens. The Nest holds.
(that's what Health Pause is for.)Sick, injured, traveling or dealing with a family emergency? An Egg can take a Health Pause. Their Level is frozen, and they're left out of their Nest's average for that week, so the Nest isn't dragged down. They can come back any time.
A Health Pause isn't a dropout. It's the system working as designed.
Fun on top. Serious underneath.
(this bit is for the CFO.)Every Challenge ends with a report for HR and leadership. It is built from what Eggs actually did, workout by workout, not from a survey. It leads with five headline metrics.
- 01
Activation Rate
(did people start?)The share of registered Eggs who recorded a valid workout in week 1.
- 02
Sustained Exercise Rate
(did they keep going?)The share of activated Eggs still exercising in the final week.
- 03
WHO Activity Rate
(did they move enough?)The average weekly share of Eggs reaching 150 Exercise Points, NestEgg's equivalent of the World Health Organization's 150 active minutes a week.
- 04
Exercise Dose Change
(did they move more?)The change in average weekly Exercise Points from week 1 to the end of the Challenge.
- 05
Social Engagement
(did they connect?)The share of activated Eggs who posted to the Flock Feed.
Also in every report
- An executive summary written for HR, in plain English.
- Week by week engagement and retention.
- Exercise trends: workouts, minutes, intensity and strength sessions.
- The final Nest League standings.
- The workout mix: what your people actually do.
- Level progression: how many Eggs climbed.
- Flock Feed activity: posts, ProofShots and reactions.
Fair to the numbers. Safe for Eggs.
- Engagement is adjusted for Health Pause, so an Egg who is sick, injured or on leave never counts against the result.
- Every figure is calculated from the platform data, with the method and the counts behind each percentage shown.
- Individuals appear only as anonymous labels. No heart rate data, no dates of birth, and Health Pauses only as weekly totals.
One Challenge to start. A Season to build on.
(community builds and habits form.)Most companies start with a six-week pilot: two weeks of launch, then a single four-week Challenge. A NestEgg Season consists of between two and four NestEgg Challenges, with a configurable period of non-competitive NestEgg activity where people continue to move and connect in preparation for the bigger Challenge events.
Each Challenge is a fresh start line. Levels carry forward. But everyone can choose their level of activity for the weeks outside Challenge events. So the habit builds through the whole year.
Questions buyers ask
Does everyone need a wearable?
Yes. NestEgg scores effort from heart rate, so every Egg needs a device that measures heart rate during a workout. Apple Watch, Garmin, Fitbit, WHOOP, Samsung, Oura, Polar, Amazfit and many more work. Automatic sync is optional: Eggs can upload a screenshot from their device's app instead.
Does walking really count?
Yes. Any activity that raises your heart rate earns Exercise Points, and the Level handicap means a regular walker can contribute as much to their Nest as a marathoner.
What does the employer see?
Our Terms and Privacy Policy (section 7A) sets this out. The employer receives a report at the end of a NestEgg Challenge that includes Nests, Eggs, Exercise Points, Levels, scores, rankings, workout counts and types, and total exercise time. The report does not include health data, date of birth or age, or device or location data.
The employer and employees receive an end of Challenge photo scrapbook that may contain Eggs' workout details and the images they posted on the Flock Feed. All Eggs in a Challenge can see the details of every other Egg's activity.
How much work is it for HR?
Very little. You name one point person, who we interface with. They send the launch emails we write, and you approve our plan. We run sign up, Nest formation, onboarding, support, the weekly wrap ups and the final report. See the pilot offer.
Does it work for frontline and multi-site teams?
Yes. Eggs move wherever they are and compete in the app, so a Nest can mix people from different sites and shifts.
Is this a medical or clinical program?
No. NestEgg is a community exercise program for the workplace. It doesn't provide healthcare, diagnosis or medical advice. Our Health NestEgg model uses published research to show what sustained exercise is associated with over time.